Top korean street fashion brands

12 Stylish Korean Street Fashion Brands 2023 | Everyday Korean Style And Where To Get It!

Check out this article to know more about the top Korean Street Fashion Brands and Korean style!

Every time I’ve watched a K-drama or seen Kpop idols during interviews or meet and greets, I’ve been envious of their clothes.

I simply love Korean style! It somehow manages to be classy and trendy at the same time.

And because of the immense popularity of Korean pop culture in the US, Europe, and other Asian countries, Korean fashion is making its way into people’s wardrobes. 

So I thought why not check out the top Korean street fashion brands to get some inspiration.

A lot of these Korean streetwear brands even ship to the US, so you can get authentic, Korean-style clothing to spruce up your closet!

Related: Korean Fashion Style Guide

Related: Popular Korean Menswear Brands

Related: Modern Korean Hanbok

Korean Street Fashion Brands 2023

Korean street fashion brands celebrate individuality and self-expression through their fashion creations. They bring a fresh perspective and unique energy to the industry, and their products are known for their high-quality materials and exceptional design.

These brands are inspired by the rich cultural heritage and modern lifestyle of Korea, blending traditional motifs with contemporary designs to create one-of-a-kind pieces that speak to the individual style of the wearer.

What is Korean street fashion called

Korean street fashion, also known as K-fashion, has taken the world by storm with its unique and bold designs. It’s a style that exudes confidence and individuality, and it’s not hard to see why it’s become so popular among fashion enthusiasts around the globe.

One of the most notable characteristics of Korean street fashion is the way it blends different styles and cultures. It’s a mix of high fashion, streetwear, and traditional Korean clothing, resulting in a unique aesthetic that can’t be found anywhere else.

K-fashion is all about expressing oneself through fashion, and it’s not uncommon to see people wearing outfits that are daring and unconventional. Whether it’s oversized jackets, colorful accessories, or chunky sneakers, K-fashion encourages people to dress however they like and not conform to societal norms.

What makes Korean street fashion even more exciting is the fact that it’s not limited to just one particular style. From minimalist and elegant designs to bold and colorful prints, there’s something for everyone in K-fashion.

In summary, Korean street fashion is all about expressing oneself through fashion by blending different styles and cultures. It encourages people to dress however they like and not conform to societal norms, resulting in a unique and daring aesthetic that has captured the world’s attention.

Where to buy Korean fashion online

When it comes to Korean street fashion, the options are endless. From eclectic prints to vibrant colors, this fashion scene has it all. But what if you don’t live in Korea? Fear not, as there are plenty of online options for purchasing trendy Korean clothes.

One popular website is YesStyle. This online retailer offers a wide range of clothing options from Korean streetwear brands at affordable prices. They also have a great selection of accessories and beauty products to complete your look.

Another great option is Korean fashion online store StyleNanda. Known for its edgy and feminine streetwear, StyleNanda offers a variety of pieces that can make a statement. Their website also features a curated lookbook section to inspire your next outfit of the day.

For those who prefer luxury fashion, W Concept is a great option. This website features designer Korean fashion and carries a range of high-end brands such as J KOO and NOHKE. They also offer a US-based customer service team to assist with any questions or concerns.

If you’re looking for a more niche Korean streetwear brand, consider checking out Ader Error. This brand is known for its experimental and quirky designs and offers a unique twist to traditional Korean street fashion.

To make your next shopping trip easier for you, I’ve curated this list of the top Korean street fashion brands that I loved. 

They have a wide range of clothing ranging from retro-style outfits to winterwear and more. A lot of these brands also practice sustainable fashion.

Hyein Seo

Top Korean Street Fashion Brands

This one of the Korean fashion brands that walks a fine line between streetwear and high fashion. It was started by the designer Hyein Seo, a graduate of the Royal Academy of Fine Arts Antwerp.

What I like about this brand is that most of the outfits here have a muted color palette but it’s intricate detailing makes them stand out.

Hyein Seo has won a lot of awards including the Emerging Designer Award by the British Fashion Council’s International Fashion Showcase. 

This brands first went viral worldwide after Rihanna wore on of their pieces. 


affordable korean streetwear brands

When it comes to male Korean street fashion, Mahagrid has been making waves with their “Skaterboy” outfits.

You can find a lot of early 90s-inspired guys’ fashion trends here including flannel, oversized hoodies, beanies, tie-dyes, board shorts, and baseball caps. 

This streetwear style has also been in trend recently as people are looking for more comfortable options as they work from home.


affordable korean clothing brands

Don’t you feel like the world’s ending sometimes? Yes, we all have especially considering recent events. But the designers at 99percentis have taken this end-of-the-world trend seriously and made a collection out of it.

You can find masks, ripped trousers, utility jackets, and other outfits that make it look like you’re just about to fight the Hunger Games! 

Unsurprisingly, celebrities with edgy aesthetics like Lady Gaga and Justin Beiber have worn this brand before.  


korean streetwear online store

ADER Error is probably the epitome of coolness. They have collaborated with so many international brands like Puma, G-shock, and others. So you know they’ll have some awesome stuff.

Their outfits are often inspired from retro fashion trends. But they don’t really mimic these styles. The cuts and construction of the clothes makes them stand out so much.

This unisex fashion brand also has a very limited collection (they have launches only twice a year). So their clothes are often considered collectors editions. 


korean fashion brands

This korean streetwear online store is not as popular as say Hyein Seo or ADER but it’s actually one of my favorites. 

I love their collections. All the outfits are super-trendy but still are very comfortable. It’s the sort of ensemble that you would easily wear to school or a date but still stand apart from the crowd. 

Like a lot of Korean fashion this brand too focuses on mixing retro-inspired designs with unique, modern cuts to create something brand new.

13 month is one of the more affordable korean clothing brands.

Post Archive Fashion

male korean street fashion

If you’ve liked the post-modern styles on ADER but don’t want to shell out so much for the brand, you can try Post Archive Fashion instead.

Their chaotic designs, bold color choices, and geometric designs are all remincent of the designer Gareth Pugh’s collections.

I liked how their designs range from the more chic designs called their “RIGHT” collection, and the bolder, bizarre designs are classified in their “LEFT” collection.


korean street fashion female

If you’re personal fashion aesthetic gears towards sporty rather than retro, then NERDY has some excellent choices for you!

It’s also among the more affordable Korean streetwear brands on this list. You can find their outlets located near Seoul fashion hotspot Hongdae

I love this brand as it has such bright colorful outfits. And also because some of my favorite idols like IU and Daniel Kang have worn some of their pieces. 


korean streetwear online store

If you’ve watched the Korean drama on Netflix, “Itaewon Class”, and loved the characters clothes, you’ve got Thisisneverthat to thank for them!

The brand is the brainchild of designers Choi Jonkyu, Cho Nadan, and Park Inwook. They offer a wide range of normcore style clothing for men. 

Thisisneverthat has a few women’s collection as well but the styles are really androgynous.

Their collections include utility jackets, baseball caps, denimwear, sneakers, etc. You can find similarities between this brand and western utility brands like Carhatt. 

Several celebrities like the Korean rappers Giriboy, Mad Clown, and MC Meta have all worn their outfits. 


korean street style clothing stores

If you’re looking for more affordable brands like Thisisneverthat, then you should definitely check out COVERNAT. 

They specialize in creating denim wear and jackets. Also, their Kakao collection backpacks went viral a few years ago. 

Most of the pieces range from $50-$100. So you can easily get the look you want without having to spend a fortune on it. 


brands like thisisneverthat

Fan of deconstructed fashion? You definitely need out to check out this Korean streetwear brand called pushBUTTON. 

Their outfits strike the perfect balance between masculinity and femininity, making their designs perfect for either gender. 

The style is super eye-catching! A few common elements you’ll notice in the outfits include patchwork detailing, playful geometric proportions, and using yards of fabric as a fashion statement. 

Acme De La Vie

Top Korean Street Fashion Brands

If you love the cutesy, youthful style a lot of Kpop celebrities wear casually, you should check out clothes from Acne De La Vie.

I’m a huge fan of their graphic tee collection. The oversized t-shirts with their food-inspired prints are just perfect for the work-from-home situation.

Jackets, joggers, shorts, and accessories like socks are some of the other stuff you can find at Acme De La Vie. 


Korean Streetwear Brands

Mischief (stylized as ‘MSCHF’) is one of the Korean street fashion brands that caters specifically to the ladies.  

And what’s more, it’s not limited to fashion. You can find a diverse range of items here ranging from outerwear, clothes, accessories, and even cookware.

What I like best about Mischief is the simplicity of the designs. They choose to play around with the colors and textures of the fabrics instead. 

Some of the clothing items you can find here include tees, joggers, boxers, crop tops, and jackets.

FAQs – Korean Street Fashion Brands

What are the most popular clothing brands in Korea?

I’ve already listed some of the popular streetwear brands in South Korea. 
But if you’re style is a bit different, here are some popular clothing brands in Korea that have outfits ranging from formalwear to streetwear and modern Hanboks. These are:
8 Seconds
Gentle Monster
Cres. E Dim
Andersson Bell

What is Korean street fashion called?

A lot of these Korean fashion trends originate in the area of Seoul called Hongdae street which is famous for its shops and restaurants. So the Korean street fashion is often called Hongdae street fashion.

Are crop tops okay in South Korea?

Yes, but only in some places. Crop tops are definitely gaining popularity with the younger crowd in South Korea. 
Thanks to the influence of western popular culture, music, and fashion, you can see a lot of these influences on Korean fashion. Crop tops are one such example!
Also, Kpop members like Rose from Blackpink and Jin from BTS have made crop tops cool for both girls and guys alike.
However, there is a massive variation when it comes to the acceptance of such items of clothing. 
Some parts of South Korea remain traditional and someone wearing a crop top can get a lot of stares in such regions. 
While in places like the Hongdae district of Seoul, a crop top will barely attract notice.  

Can you wear leggings in Korea?

Yes, you can wear leggings. But the way most girls wear leggings in South Korea is different from how you wear them in the US.
Korean girls wear leggings with a longer tunic or a dress. 
Yes, you might see someone from Hongdae or Itaewon wearing leggings as pants but it’s a rare sight and limited to the more fashionable areas of South Korea.
Athleisure isn’t that popular in this country, so you can wear leggings in South Korea, but as a part of an ensemble with a dress not with crop tops.

South Korean style, especially the streetwear is just so comfy and chic at the same time.

A lot of these styles were popularized by the cool kids in Seoul’s Hongdae area which can be considered South Korea’s fashion capital.

These outfits are inspired by a variety of fashion movements, you can see some retro, punk rock influences as well heavy borrowing from the early 2000s (or Y2K) fashion.

There’s also an added emphasis on making clothes sustainable and ethically sourced. 

I hope this list of the top Korean street fashion brands helps you find the right places to shop to create your new look. 

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